26 July 2023
A successful website is more than just visits to your sales form.
25 July 2023
Creating content to meet a 2-week sprint timetable can be tricky.
17 July 2023
Hollywood writers and actors are worried AI is going to replace them, should content writers be worried too?
11 July 2023
When 1 in 6 Australians live with a form of disability, it makes sense to make your content accessible.
11 July 2023
Having a digital improvement specialist on your team could turn frustration into success
28 January 2016
When I started work in the online world, we had to fit all our content into quite small screens. The first site I managed was built for 800 x 600 px screens. The site was an intranet, serving content to 9,500 postal employees, ranging from corporate desk dwellers to posties, couriers, truck drivers and everyone in between.
4 December 2015
Have you ever had a conversation with someone and wondered ‘What on earth are they on about?’
You heard every word they said, almost all of the words were in plain English and the sentences were grammatically correct, but at the end of it you were no more the wiser.
30 November 2015
I've been watching a lot of Star Wars recently, and I think I may be missing something. It seems too easy to turn to the Dark Side.
17 November 2015
Why do we feel we need to write our web content in "grown-up" language?
17 November 2015
A few years ago, I ran a website that sold software.
Now and then we released patches to our software, as you do, and I remember having the oddest conversation with our server guy.
12 November 2015
I’m fascinated by how we use our different devices these days.
I was in a café the other day with a friend of mine and her phone rang. She pulled it out of her bag to answer it, but didn’t put it to her ear. She just plugged in her hands free.
And no wonder, her phone was huge.
11 November 2015
It’s amazing how much time you can waste, tweaking a website. I launched a new site a month ago and not a day goes by that I don’t make some small change to it. This morning I spent four hours trying to get it to render nicely on a mobile.
4 November 2015
Taking the time to tidy your content can reap many benefits.
24 September 2015
I was arguing with a colleague of mine the other day about the importance of a good navigation structure. My colleague didn’t think they were important any more: “These days everyone uses Google. They don’t need to navigate a site, they just search for the page they want and click on the link”.
22 May 2015
Great designs are intuitive and easy to use.
6 May 2015
Call me a luddite, but I have an issue with banner-style home pages. You know the ones. The page is just a series of ad-style banners laid one on top of each other down the page.
30 April 2015
Usability testing is a funny thing. On the surface, it’s a vital key to unlock the all-important “voice of the customer”. But how do you know it’s the customer’s voice you’re hearing?
24 April 2015
Have you ever looked at a web page and found you have more questions than answers? If you’re anything like me, this happens to you quite often.
22 April 2015
You can say a lot with a set of pretty numbers.
13 April 2015
Have you ever noticed that when a web site is hard to manage, the Content Management System (CMS) almost always gets the blame?
9 April 2015
We all want to be on page 1 in Google searches.
23 March 2015
17 March 2015
Three customers go to a website… None of them can find what they’re looking for. What do they do?
12 February 2015
Why wouldn’t you? Online is cool. It’s where all the action is these days. And you? You’re a great writer. You’ve written heaps of stuff – direct mail letters, brochures, magazine articles… and you’re a gun at emails.
11 February 2015
Can someone please tell me when digital content became all about ‘social’?
I get that ‘social’ is an important part of any content strategy, but surely there’s more? Aren’t well written, informative ‘content’ pages still vital parts of any good online presence?
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