Focused content

People visit your site - your website, intranet, portal or app - with a specific purpose in mind and a task to complete. If your site focuses on that purpose and satisfies their task - success. If not - failure.

I'd like to help you sharpen the focus of your site and turn those failed visits into successes.

I can help you:

• Find out what tasks your customers visit your site to complete
• Work with you and your team to focus your content on satisfying those tasks
• Trim away content that doesn't satisfy your customers' tasks

Your site will be easier to navigate, be more responsive and have the right content in the right place, with simpler, more customer friendly conversion channels.

With the right content and every page reviewed for relevancy, your customers will be able to:

• Find what they are looking for
• Understand what you offer
• Buy what they need

How does this help you?

• More conversions
• Fewer calls to your contact centre
• A higher net promoter score
• Happier customers - more return visits to your site

Sophie Fanning, Digital Improvement Specialist    +61 416 350 158            sophie@ftwo.com.au