I'd like to share my digital improvement ideas with you and hope they help you improve your digital presence.
8 MArch 2016
Having a digital improvement specialist on your team could turn frustration into success
2 March 2016
The 5 Ws (and 1 H) on how to get more value out of your digital assets
3 February 2016
I recently worked on a website that was all about conversion. Every week, the marketing and sales people would get together and look at ‘the figures’.
28 January 2016
When I started work in the online world, we had to fit all our content into quite small screens. The first site I managed was built for 800 x 600 px screens. The site was an intranet, serving content to 9,500 postal employees, ranging from corporate desk dwellers to posties, couriers, truck drivers and everyone in between.
4 December 2015
Have you ever had a conversation with someone and wondered ‘What on earth are they on about?’
You heard every word they said, almost all of the words were in plain English and the sentences were grammatically correct, but at the end of it you were no more the wiser.
30 November 2015
I've been watching a lot of Star Wars recently, and I think I may be missing something. It seems too easy to turn to the Dark Side.
17 November 2015
Why do we feel we need to write our web content in "grown-up" language?
17 November 2015
A few years ago, I ran a website that sold software.
Now and then we released patches to our software, as you do, and I remember having the oddest conversation with our server guy.
12 November 2015
I’m fascinated by how we use our different devices these days.
I was in a café the other day with a friend of mine and her phone rang. She pulled it out of her bag to answer it, but didn’t put it to her ear. She just plugged in her hands free.
And no wonder, her phone was huge.
11 November 2015
It’s amazing how much time you can waste, tweaking a website. I launched a new site a month ago and not a day goes by that I don’t make some small change to it. This morning I spent four hours trying to get it to render nicely on a mobile.
4 November 2015
I've decided to start up my own business. "Yay me!"
It's quite exciting being your own boss and having control over your working day, but there's one thing I didn't think of when I started this...
What exactly do I do, that other people don't, that's 'valuable'?
23 October 2015
When Apple first released the iWatch I was dubious at best, verging on scornful. “Another iDevice” I thought. One that seemed to have more form than function. The function it had only worked when it was slaved to another iDevice.
24 September 2015
I was arguing with a colleague of mine the other day about the importance of a good navigation structure. My colleague didn’t think they were important any more: “These days everyone uses Google. They don’t need to navigate a site, they just search for the page they want and click on the link”.
22 May 2015
When you look at a book, you see a front cover, usually with the title, the author’s name and some artwork capturing the ‘essence’ of the book. Open the book and you see a page with publication details, a cover page, often a table of contents and then the meat of the book itself – the story.
6 May 2015
Call me a luddite, but I have an issue with banner-style home pages. You know the ones. The page is just a series of ad-style banners laid one on top of each other down the page.
30 April 2015
Usability testing is a funny thing. On the surface, it’s a vital key to unlock the all-important “voice of the customer”. But how do you know it’s the customer’s voice you’re hearing?
24 April 2015
Have you ever looked at a web page and found you have more questions than answers? If you’re anything like me, this happens to you quite often.
22 April 2015
I’m sure you’ve heard the phrase before. It was made famous by Mark Twain in the 1800s and more recently by the TV program The West Wing.
In both those cases, the phrase referred to the way politicians can make numbers say whatever they want. I think the same applies to web statistics.
17 April 2015
Someone said to me recently “people are happy to scroll” on websites.
That comment got me thinking. People are happy to scroll. Are they? Is it really that simple? Does this mean we can create pages with as much content as we like, confident that our site visitors will happily scroll down from screen to screen until they find what they’re looking for?
15 April 2015
There’s been a lot of talk lately about responsive design. Do you know about ‘responsive’? It’s the magic new template style that displays your content beautifully regardless of the device your customer is using.
13 April 2015
Have you ever noticed that when a web site is hard to manage, the Content Management System (CMS) almost always gets the blame?
9 April 2015
There’s a lot of talk about SEO at the moment. With every woman and her dog using Google as the ‘home page’ of the internet we all want page 1 SERP (that’s Search Engine Results Page for those playing at home) rankings for our preferred keyword, or words.
23 March 2015
17 March 2015
Three customers go to a website… None of them can find what they’re looking for. What do they do?
13 February 2015
Try this trick… Find our your site’s top ten internal search terms. Ask Omniture or Google Analytics, they’ll know.
Now type them into your site search. Better yet, type them into Google, using "site:your URL". Look at the results.
12 February 2015
Why wouldn’t you? Online is cool. It’s where all the action is these days. And you? You’re a great writer. You’ve written heaps of stuff – direct mail letters, brochures, magazine articles… and you’re a gun at emails.
11 February 2015
Can someone please tell me when online content became all about ‘social’?
I get that ‘social’ is an important part of any content strategy, but surely there’s more? Aren’t well written, informative ‘content’ pages still vital parts of any good online presence?
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