Who I am

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Sophie Fanning

Digital Improvement Specialist

I'm Sophie, Digital Improvement Specialist at F-Two. I've been building, managing and improving websites, intranets, apps and portals since the late 1990s.

The digital industry has come a long way in that time, and so have I. For a start, I'm an import from 'across the ditch', you may have spotted my accent Wink icon.

I cut my digital teeth by rebuilding New Zealand Post's Intranet. From there, I rebuilt a number internal and external sites for Deloitte and the NZ Government in Wellington, New Zealand's capital.

Since moving to Melbourne, I have become an ECMS expert, building websites and intranets for BUPA, the Victorian Government, MYOB, ANZ, ASIC and AXA.

More recently I've helped three of Australia's large energy suppliers, as well as Medibank Private, get more from their digital content.

Contact me

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What people have said about me

"Content Management for websites and other Online assets is Sophie's "sweet spot". Her expertise includes the entire CMS lifecycle from inception to delivery (and beyond).

Sophie is focussed on delivering content online regardless of the system. Sophie’s experience in all the major content platforms from commercial to open source systems ensures that her focus is on the delivering the right business content to the right parties and not of the system's functionality only.

Every project I have work with Sophie has over-delivered on our client’s expectations for customer facing and staff facing online systems.

Sophie is a significant asset to any project."

Howard Sachs
Enterprise Content Management Architect at nbn™ Australia


" Sophie and I had worked closely together as the CMS delivery team for MYOB and during those time, she has shown great leadership and direction as a manager. Her attention to details and enthusiastic energy has certainly drives MYOB sites into a highly respectable corporate site."

Thomas Lai
Online Technical Lead at MYOB


"I've known Sophie professionally now for over a decade. She constantly impresses me with her insights, domain knowledge and commitment to client outcomes. Particularly the last.

Sophie listens and takes on board what peole say.

I'd ask her for assistance like a shot where I have clients who need to sort out their digital contaent and messaging."

Simon Rawson
Principal Consultant, Information Management, PowerMark Solutions


Sophie Fanning, Digital Improvement Specialist    Phone icon+61 416 350 158           Email icon sophie@ftwo.com.au